"This day marks the beginning of our new journey. I won't get into the specifics but if you have been a fan of SWVR fka 'Swavor', you may have noticed distinctive changes in our designs. No more clutter. No more meaningless artwork or redundant morphs of photos found on Pinterest. The brand declared a new direction on this day. We have never looked back. This shirt was the very first design with our new sporty logo on it. The last installement of our former creative staff and the birth of how we will view ourselves in the future. In the past, my philosophy was to compete with the higher end brands. Imagine trying to duel it out with Givenchy or Balmain with no investor. Yikes. What is more important to me however is the symbolism. The symbolism for what a brand stands for. The underdogs who took $191.78 and took on the clothing industry. Building that connection with our supporters through our story and design is the new motive. A symbol of hope maybe? I wouldn't go that far yet. But I'd be lying to you if I told you I didn't want us to be. This piece & logo is the genesis of where we are headed.
Creative Director, Shek Tarawallie
Designed by Shek Tarawallie
Cold Wash - Dry Clean
75% Polyester 25% Cotton